Leading into 2020’s big game, the temptation was to go "big ad.” But we wanted to keep it simple and iconic and grounded in what our fans would say about McDonald’s. So, we used our spot to tell tiny stories of McDonald’s fandom.
Everyone has a relationship with McDonald’s. Every person has a McDonald's order. And your order says something about you — whether it's that you've traveled back in time (Marty McFly's 1950s packaging), or that you're in love (Romeo and Juliet sharing a milkshake), or that you really, really love ketchup (Patrick Mahomes).
So, we asked some of our most iconic customers what their go-to orders are: Kim and Kanye, Millie Bobby Brown, Whoopi Goldberg, Magic Johnson, reporter Erin Andrews, Dracula, the Hamburglar, the Big Bad Wolf and others.
The orders are iconic, and so are the fans.