W+K Tokyo handled the launch of WASO, a new skin care line targeting youth from Shiseido brand. Shiseido is a Japanese cosmetic company founded in 1872 with their products available in 88 countries. The campaign compose of talents such as Viviane Sassen and Julian Klincewicz who have helped create strong visual and film contents for the project. Targeting the generation of “digital native”, WASO campaign is strategically and creatively produced for mobile digital platform. Communication strategy ...