During the 2024 holiday season, we launched our first piece of work since joining forces with YETI, reimagining what a holiday ad can look like with “Don’t Get Them a YETI."
The film is a punchy, cautionary tale with a wink, warning those considering gifting a YETI not to do so, as it might be more than your recipient bargained for. Directed by Daniel Wolfe and Jess Kohl of Love Song, with voiceover by award-winning singer-songwriter and Yellowstone actor Ryan Bingham, the story begins with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never-ending slideshows, the witty voice over rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving someone when you give them a YETI: permission to go all-in on what they love. To chase obsession into the wild. To bear the hard stuff in favor of an awesome adventure.