The internet went so wild for Grimace’s Birthday that the party got a bit out of hand. After millions of Tik Tok users posted videos drinking the purple shake and faking their own deaths, we knew Grimace had to say something… even if it had a lot of typos. Our team worked quickly with the McDonald’s clients to post a response across McDonald’s social channels, earning even more media coverage and attention for the campaign. Ultimately, the trend contributed to the huge bump in sales Grimace’s Birthday gave McDonald's and led to the shake selling out at many locations.