Ford recently launched a new campaign for their best-selling F-150 truck. One of America’s longest-running campaigns, “Built Ford Tough” now takes a refreshed approach, allowing the truck to tell its own story with a distinctly confident, yet understated tone––with a little help from a one hit wonder from the 70s. The work shows the 2019 Ford F-150 in various settings and across important capabilities like torque, payload, and Pro Trailer Back-Up Assist technology, reminding everyone it's the most capable truck in its class.