The most recent Built Ford Proud campaign turns the focus from vehicles to badass Ford drivers: Dee Bryant (Stuntcar Driver), Kai Lenny (Big Wave Surfer) and Sydney Sweeney (Actor). Each driver has an entire package of work featuring their Ford story.
The Ford x Sydney Sweeney hats and overalls sold out in under 24 hours! Sydney helped actively promote it on her own social media resulting in some impressive coverage and a call from fans for a restock of products!'
Check out the coverage in Vogue, People, Entertainment Tonight, Marketing Dive, Ad Age, Campaign US, Media Post, Maxim, Page Six, Access Hollywood, Seventeen, Nylon, and Hypebae (to name a few).
