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Facebook: More Together (Germany)

MediaAmsterdam

Celebrating the power of community within Facebook Groups

'What Moves You, Makes You' highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign are three 60-second brand films capturing the inspiring journeys of award-winning screenwriter and filmmaker Spike Lee with a legacy that has impacted culture in undeniable ways, actor Taron Egerton with an incredible journey ahead of him, and actor and school founder Chen Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.

The new platform and campaign underscores Montblanc’s core belief that everyone can leave a mark; not just by leaving a stamp on their way to success, but enjoying the journey along the way and pursuing endeavors that inspire and excite at every turn. As part of this campaign, Montblanc is introducing ‘Mark Makers’, the passionate doers who pursue what they love and follow intuition over directions. Driven by a higher purpose and a love of what they do, they embody the values of those who are changing the face of what success really means, with their willingness to make things happen paired with the inspirational mind-set that makes them stand out.

The integrated campaign brings to life the authentic, real stories and unique perspectives of three Mark Makers through a series of films, print, digital, out-of-home and social content that personify the idea of ‘What Moves You, Makes You’.

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