As filming had to be done remotely, the fans were not only the musical stars of the spot, but also the filmmakers. All of the footage was captured using iPhone’s and directed by video call. A streaming software connected the director (Sara Dunlop) and the production team directly to the fan’s iPhones. This meant that live collaboration with the fans and their camera operators (aka the family or friends living with them) was possible. These extraordinary circumstances resulted in a film that feels both homemade and cinematic.