For the launch of Duracell’s new Optimum battery, we focused on those pivotal moments when you may want more from your battery — like 20 minutes before your next dentist appointment when you can benefit from a little extra power in your toothbrush, or for a long weekend of video games when you may want that extra life in your controller. The spots dimensionalize the dual benefit of extra life/extra power because after all, both is better than not both. And these are the world’s biggest, weirdest demos of this new battery.