For the first time in its long history, the most iconic brand in the world replaced the unmistakable red on millions of Coca-Cola cans with the colors of a country, specifically the green, yellow and blue of the Brazilian flag. The new design was live for a two month period and created to show support for the country during an important football tournament.

Coca-Cola will invite everyone to take part in the 2014 FIFA World Cup Brazil™. On February 23rd, the company will launch the Manifesto Coca-Cola, which has the motto of “The World’s Cup”. The ...

The concept “Comedy Continent” expresses Latin American’s natural comedic talent to make fun of themselves. The film satirizes the Canadian hawks migration seeking the Latin American warm weather, ...

Smirnoff and W+K Sao Paulo light up the night with colorful and bright graffiti by Grupo Acidum that could be seen only at night. The art was made with a special paint that only appeared with black lights, ...

Greatness isn’t decided by fate. It’s decided by the amount of effort we put into finding it. Pro or everyday athletes have one thing in common: they all have to go out there and put a lot of hard ...

Between 1pm and 3pm in the afternoon, there are more people taking siestas than there are people working in Latin America. Every year this phenomenon reaches its peak with the Siesta World Cup.

Levi's partnered with non-government organization "A Roof For My Country", to build four houses in one of Sao Paulo's poorest districts. In exchange, the first forty pioneers that joined received ...

Marie Claire, known for it's courageous points of view, celebrates it's 20th anniversary of the publication in Brazil in 2011. Instead of making a campaign about itself, we created a homage to the feminine ...

The Levi’s brand introduced the first global creative platform and global marketing campaign in the brand’s 138-year history. “Go Forth,” a rally cry to create positive change in the world, taps ...