Smart Beats brought together artificial intelligence, voice recognition and integrated speakers in a SKOL Beats bottle-shaped personalized party helper. The device could be used to plan a night out—serving up event recommendations, weather info to guide clothing choices, and ride-sharing help—or assist with the perfect house party by inviting friends, teeing up the right playlist and drink recipes, and, of course, ordering more beer.

Brazilians were able to register online to enter a competition for one of the limited edition Smart Beats.