The Boxtrolls
Animated films have traditionally been family films, but now that families look quite different in 2014, we had to create a campaign that looked quite different as well. So for LAIKA's third and most ambitious stop-motion film, our goal was to reflect the studio's innovative storytelling techniques by giving families of all shapes and sizes the opportunity to strengthen their bond by building, crafting, participating and experiencing the world of The Boxtrolls together.
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