The World’s Cup
Coca-Cola will invite everyone to take part in the 2014 FIFA World Cup Brazil™. On February 23rd, the company will launch the Manifesto Coca-Cola, which has the motto of “The World’s Cup”. The concept will be the protagonist of all the company’s activities until 2014. In more than 70 years in Brazil, this will be the company’s greatest campaign in the country, inspired by the Brazilian spirit, considered one of the most creative, happy and hospitable people of the planet.