La Vita E Bella
At the end of the day, China and Italy aren't that far apart culturally. Both share distinguished cultures and a passion for life. But in recent times, China has been moving forward so fast that it's losing touch with some of the good things from its past. For their launch in China, Fiat celebrates the big things and the small things that unite these two cultures, with a message that it's the simple things done beautifully, that make for a beautiful life.