The Whisky
To establish the new brand platform for The Glenlivet, we created ‘THE Whisky’, an integrated global campaign which takes a deep dive into those experiences, moments and things that can only be described as definitive.

These experiences can take almost any form: meeting the one, landing the job, going on the trip. The parallel with The Glenlivet – the definitive single malt whisky – is natural.

The platform launches with two global campaigns, ‘The Night Sky’ and ‘The Fire’, ...