The Ahh Effect
The taste of Coca-Cola is a complex feeling of happiness, satisfaction and refreshment all at once, and yet there remains one little word that best sums it up: "AHH."

In celebration of that "AHH" moment, Coca-Cola is owning AHH online by buying every Ahh.com URL, from two h's all the way to 61 h's. The campaign’s 61 unique URLs are each home to an original experience—including films, games, animated GIFs and more—that bring to life the dimensions of AHH and offer bite-sized ...
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