vitaminwater’s newest brand refresh is an ode to those of us who aim for a healthy-ish lifestyle. For us, that’s where living your life meets attainable standards, all with the goal of getting back to feeling like you again. The 2021 brand campaign celebrates the new and improved line of products, reformulated with added functional benefits to work harder, and better meet you where you’re at. We helped them release two spots: Ice Zero for its sugar-free, relaxing properties with chamomile and Look Zero with lutein, for the days when you’ve been staring at a screen for too long.