This year’s SB spot is an extension of our “Come To TurboTax” campaign, which launched in January, encouraging people to meet with a TurboTax expert who can do their taxes, freeing them to get back to enjoying their life. As Super Bowl is the culmination of that campaign, we wanted to demonstrate/celebrate the joy and freedom you feel once you meet with a TurboTax expert that does your taxes for you. And what better way to demonstrate joy than by dancing as if everyone is watching?
“Dancer” was filmed in Mexico City, along with the entirety of our other brand campaign films, by Director Fiona McGee.