The first spot, “Cupboard,” sets the scene for the campaign, taking you into the cheerful, candy-filled land of Trolli. A neon light in the darkness, Trolli transforms everything it touches into something bright, happy, and sweet—if only for a moment. Additional spots “Trolli Bag,” “Happy Accident,” “Prince,” and “Dead or Alive” delve deeper into the dark, magical, and delicious world of Trolli.
The campaign was brought to life by W+K creative directors Darcie Burrell and Azsa West; Becky Sloan and Joseph Pelling, known for their popular web series Don’t Hug Me I’m Scared; and award-winning animation specialists Blinkink. It appeared across TV and online video, and on Trolli social channels.