Travel Oregon: Only Slightly Exaggerated


Capturing the unreal experience of Oregon required more than pretty pictures.

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The aptly named “Only Slightly Exaggerated” campaign is a fanciful, animated interpretation of Oregon’s majestic and diverse natural features and range of outdoor adventures—from mountain biking the North Umpqua Trail and swimming at Trillium Lake to hot air ballooning over Willamette Valley wine country.

The 90-second animated video, created in partnership with Psyop and Sun Creature, combines a range of animation and illustration styles and features an original score from Emmy-winning composer Jim Dooley, performed by the Oregon Symphony.

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