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Three: Real 5G

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Three promises a 5G-powered future with disruptive new brand campaign

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An evolution of ‘Phones Are Good’, the bold brand campaign continues to demonstrate Three’s fun and relatable personality, whilst transporting the viewer into a vibrant 5G world of endless possibilities.

The time-travelling wormhole from the ‘Phones Are Good’ ad returns once again, but this time instead of jumping back in time, it leaps forward into a brighter 5G future.

Opening on a present-day news report predicting a dismal future for the UK, the ad transports the viewer through a vibrant wormhole to an instantly recognisable, futuristic 5G-powered London skyline with drone post-boxes, a digital Big Ben and partners of Three such as Samsung and Greggs. Each scene highlights different benefits of 5G, proving that Britain’s future doesn’t look so dismal.

The film launched on Twitter – in a fitting mobile-first approach – on @ThreeUK. The campaign then went live across Instagram, Facebook, YouTube, as well as digital, OOH and amplified across its retail stores – using the consistent wormhole concept across all touch points.

Three is also giving customers the chance to jump through the wormhole with an exclusive Instagram lens, to get a glimpse of their future 5G job – launching in early March on Instagram.

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