Three: Phones Are Good


Three takes on the phone cynics with a new brand campaign.

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Three out of home

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We helped Three tackle the topical assumption that "phones are bad" by reimagining pivotal moments in history if phones had been available–from starving cave-people ordering Deliveroo, to Henry VIII’s wives avoiding execution thanks to Tinder.

The time-travelling film, directed by Ian Pons Jewell, was launched on Three's Twitter, before appearing across social channels, digital, TV and cinema.

Our design team worked on press and out-of-home creative which is live nationwide.

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