Stress sweat—the kind of sweat Secret is formulated to fight—is something today’s young women know well. According to research, they are the most stressed-out generation of all time. Progress comes with a lot of pressure. That’s why the Stress Tested for Women campaign was created, to support and recognize modern, real “stress tests” they face everyday.
The campaign took on the wage gap, gender identity and norms, and preconceived, small notions culture has of women—particularly young women. Our women write their own business plans, propose to their boyfriends, and aren’t afraid to flip the script on what women are supposed to be and do. As the brand that has always supported women on the forefront, Secret knows women should be equal. Their choices should be respected. And their options should be wide open.