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Oda: Oda is Live

ElectronicsPortland

Introducing Oda. A new, unconventional live music experience for your home

Oda consists of a set of home speakers that create an unique live music experience in your home. With seasonal programming from more than 20 artists per season, all Oda performances are a one-time unique live event, accessible only through the speakers.

In thinking through the approach for the launch films, here's what W+K creative directors Christen Brestrup and Bertie Scrase said, "With the four launch films, we wanted to showcase some of the aspects around ‘live’ that make Oda such a unique product - things that other sound or music companies might not say. Like, the fact you might miss a performance, or that the amazing sound makes you feel spatially confused. Whilst, at the same time, retaining a certain degree of Oda’s mystery and charm. In a world obsessed with the ability to have everything ‘on-demand’, along comes Oda with a truly fresh and, quite frankly, relieving live experience where the listener is required to just listen. We can’t wait to continue to build this special brand and help people completely reimagine how they listen to music."

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