Our first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'the power'. Ultimately, creating a powerful sisterhood that’s fuelled by movement.
To launch the campaign, we have an inspirational film, along with a suite of custom-made “Don’t Skip” videos together with a YouTube “Choose your own adventure” game. Online, kids will be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.
