As LeBron enters his 20th NBA season, his reputation of dominating the court is known far and wide. He’s got four rings. He’s brought a championship to Cleveland and LA. He’s gone up against legend after legend. But his newest opponent is a tough one. Father Time, played by Jason Momoa, has been waiting for his chance to go against The King.

To create energy ahead of NBA Tip Off, we teased the campaign in the Sunday Night Football Cowboys vs Eagles matchup, creating intrigue of what's to come during one of the biggest rivalries in the NFL. We then took over the Lakers first home game on TNT, launching a record-breaking 9x different spots throughout the game's broadcast, giving Laker fans an exclusive special first look at the full story.The campaign follows the duo over the course of nine films ( Featuring Lil Baby, Coi LeRay, Nas, The James boys, and Juju Watkins) in which these two titans clash in everything from basketball to karaoke, taking over every commercial break at the Lakers home opener along with a 3D billboard right outside of the Staples Center.