Embodying their favorite jar character, players complete a series of hilarious (and sometimes embarrassing) dares and challenges—from mimicking an alpine animal to yodelling their favourite song.

To get fans excited about the launch, a 45-second online film set up the story behind Milka “Biscuit Run” and invited viewers to follow and share the film on Facebook for a chance to win the board game. The game rolled out in more than 14 European countries with over 7,000 Milka “Biscuit Run” board games to be won.