Call off the resellers. As the official beer of the NBA, ULTRA is linking up with legendary shoe designer, Tinker Hatfield, to drop a collab so exclusive… it can’t be bought. To honor the winning NBA team, sneakerheads and basketball fans alike will have the chance to cop a limited edition “Not For Sale” championship Michelob ULTRA bottle designed by the man that brought the culture some of the most classic kicks. As the last buzzer sounds during the final matchup, the “Not For Sale” drop clock will start for fans to act quickly to get their hands on the exclusive drop… in true sneakerhead fashion, of course.
