How many of us have been to a birthday party or other celebration at McDonald’s at some point in our lives? Our latest work for the brand, entitled Grown Brave, features childhood photos of nurses, EMTs, firefighters and other healthcare workers and first responders celebrating various occasions at McDonald’s.
The brand wanted to show that they're proud to serve those who serve us: McDonald’s is supporting these first responders and healthcare workers who are providing care and services during the COVID-19 pandemic. First responders and healthcare workers can come to any McDonald’s to receive a free Thank You Meal. Our second film in the campaign, Most Important, highlights how these are the most important meals McDonald’s will ever serve, and the third film, An Honor, shows a snippet of the 10 million meals that were served to front line workers.