We’ve reached a point in history in which systemic oppression, anti-blackness, police violence and abuse of power, and the numerous other threats to Black and brown communities are at the forefront of the nation’s, and the world’s, conversation.
McDonald’s knows they have a role to play in what is seen and heard in the media landscape. They also know the last thing the world needs to hear is another statement of solidarity from another brand.
That’s why they gave away 16 units of ad inventory during the 2020 BET Awards to Black voices around the country.
These are Black voices who have businesses in need of support. Black voices who are creating opportunities for communities. Black voices who have important, impactful, and inspiring messages to share.