The Bodega McDonald's team sparked massive debate by asking fans what menu item they wanted back. It became our #1 most replied to post on both Facebook and Twitter and Snack Wraps and Chicken Selects trended on Twitter. People even began using our tweet as a way to share the things they miss that aren’t on the menu (e.g. Tidal, RuPaul, T-Mobile). Proof that the simplest fan truths can drive huge engagement.
