More than any other brand, McDonald's belongs to its community. That’s why our Community Manager continually goes to bat for them, especially to bring back their favorite bygone menu items.
To announce the return of the beloved Hi-C Orange Lavaburst, we created a 90s-inspired pitch deck the CM would use to convince “The Boss" to bring it back. We shared the collaborative Google Slides file to our Twitter (a first for a brand), giving fans the opportunity to share their feedback and support before the “Big Meeting”.
Later, the CM returned from their presentation to tweet the good news: “The Boss” went for it, and the beloved beverage would return. Fans were overjoyed that their pleas had finally been heard, and as "Hi-C" trended on Twitter, the McDonald's Community Manager was cemented as a champion of the people, representing a brand that always puts them first.
Results:
Most engaged with tweet for a McDonald’s product return ever, at the time of launch
155K likes
19.4 Million impressions
3 twitter trend
On air mentions from SNL and Jimmy Fallon
