Lyft: Staycation

New York

Getting New Yorkers off their block and into an exotic (local) destination.

We helped Lyft promote fun summer travel right within the five boroughs of NYC with an out of home campaign that showcased the splendor of six NYC destinations: The High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon, and Brooklyn Bridge Park. We partnered with artists Steven Harrington, Mike Perry and Andrew Rae to create lush, high impact artworks reminiscent of vintage “Greetings From” postcards to show that these seemingly far-off destinations are actually only a Lyft ride away.

We chose outdoor sites at street level so audiences could take in the detailed artwork and even discover some new attractions at each destination.

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