A non-working printer is the last thing anyone wants to think about. That’s why, especially with people working from home so much more, the brand wanted to introduce the HP+ magic to Europe. With HP+, the brand has created a more connected printing ecosystem; and most importantly, connected to people and whatever they want to print – whenever, wherever, and however. It’s ultimately everyone’s smart sidekick that takes care of your printing so that you don’t have to.
To show people (and particularly families) how HP+ makes their printer smarter, the campaign introduces HP+ as a little loveable animated character in the shape of a + that is set in the real world of a lonely printer. Once printer and + meet and immediately connect, we see them enjoying their new relationship as they explore the many printing activities which are now possible with the new smart HP+ solution.