OMEN released the coldest machine in gaming with it’s new Cryo-Chamber. And what better way to get influencers talking about it than to send them an incredibly hard to open metaphor?
We turned the tired unboxing genre on its head by taking the box in need of unboxing and freezing it into a 300 pound block of ice. Being gamers themselves, the influencers pulled out everything from ice picks to flame throwers to rise to this gamified challenge.
