Honda: The Other Side


Showing both sides of the Civic Type R with an interactive tale of a double life.

HONEUM14036 TheHeist DPS Landscape Reference 1-1280x0-c-default

We designed a two-sided interactive film that enabled viewers to switch between stories about a suburban school-run and an art heist by typing “R” on their keyboards—a function that mirrors the Type R’s race button.

“The coolest car ad of the year” - Fast Company

“Well, this might just blow your damn mind.” - Adweek


On average, people spent over three minutes with the experience. This is an unusually long dwell time for an automotive campaign. Traffic to the Civic website also doubled during the campaign. The campaign was the world’s most awarded interactive campaign of 2015.

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