We designed a two-sided interactive film that enabled viewers to switch between stories about a suburban school-run and an art heist by typing “R” on their keyboards—a function that mirrors the Type R’s race button.
“The coolest car ad of the year” - Fast Company
“Well, this might just blow your damn mind.” - Adweek
On average, people spent over three minutes with the experience. This is an unusually long dwell time for an automotive campaign. Traffic to the Civic website also doubled during the campaign. The campaign was the world’s most awarded interactive campaign of 2015.