We were eager to kick off our relationship with Kraft Heinz through the debut of a spot in 2020’s big game. The campaign is about those little moments of reassurance that remind you things are going to be okay. Because that’s what Heinz brings to a situation— the goodness. What fans see in this first spot is four moments when Heinz made something better. There were too many of those moments to choose from, so we worked with famed Hollywood director Roman Coppola to do something that’s never been done before in the Super Bowl— we aired four spots at once.