HBO: It's OK | Wieden+Kennedy

We worked with HBO to create the “It’s OK” initiative, which aims to destigmatize mental illness and encourage conversation around mental health issues. "It's OK" featured Mental Health Awareness Bumpers and Doctor Commentaries running across HBO platforms.

The Bumpers ran ahead of select programming to let viewers know what mental health issues are depicted in HBO episodes. The network partnered with the National Alliance on Mental Health (NAMI) for the creation of these bumpers and each contained a call to action for those who seek help to visit NAMI.org or call 1.833.HBO.NAMI.

In a series of Doctor Commentaries, relevant scenes from HBO shows were unpacked by clinical psychologist and mental health champion, Dr. Ali Mattu, who helped contextualize scenes involving mental health issues.