Galvanizing America around the FanDuel Super Bowl spot isn’t an easy task. Fortunately, beloved former NFL All-Pro tight end Rob Gronkowski was up to the challenge. Introducing the FanDuel Kick of Destiny – a live field goal, during the Super Bowl, with ten million dollars on the line.
Throughout the NFL playoffs, we launched a series of films that depicted Gronk’s journey to the big game: finding out about the kick from his agent, an epic 80s training montage with Adam Vinatieri, and finally getting grilled by the media.
In Phoenix, home of Super Bowl LVII, we let fans kick for FanDuel credits, inspect a marble bust of Gronk’s foot, and plastered the city with our 80s-inspired poster.
And then came the kick, with the entire nation watching. Just one man standing between them and ten million dollars.
