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Facebook - More Together

MediaAmsterdam

With a refreshed look to the app, Facebook is highlighting its Groups feature to help people better engage. To celebrate those who participate in Groups and encourage others to find new ones, we’ve created ‘More Together’.

Rolling out in North America, the integrated campaign debuted with a series of films, which follow people from different walks of life who find an unlikely common bond with one another through Facebook Groups.

In 'Dads', two guys from very different backgrounds and opposing ends of a heated rivalry find commonality in their parental status. A part of the same Facebook Group, one dad gives the other advice which leads to them bonding over the two things they love most, baseball and their daughters.

In ‘Memphis’, we follow people from all walks of life bonding over an old, familiar song that reminds them of home, only to reveal at the end that the song was shared within a Facebook Group for people from Memphis.

The campaign includes OOH executions in major cities across the United States. Billboards and posters highlighting some of the most beloved Facebook Groups and affinity categories drive home the message of finding more that brings us together.