With a refreshed look to the app, Facebook is highlighting its Groups feature to help people better engage. To celebrate those who participate in Groups and encourage others to find new ones, we’ve created ‘More Together’.
Rolling out in North America, the integrated campaign debuted with a series of films, which follow people from different walks of life who find an unlikely common bond with one another through Facebook Groups.
In 'Dads', two guys from very different backgrounds and opposing ends of a heated rivalry find commonality in their parental status. A part of the same Facebook Group, one dad gives the other advice which leads to them bonding over the two things they love most, baseball and their daughters.