Coca-Cola is a brand built on optimism, diversity, and inclusion, and for the big game we kept the message going with the creation of an ad celebrating fans coming together. We used the country’s biggest advertising stage to send a reminder about the importance of unity during a time when our nation feels divided.
The ad features original animation with characters like Beans the Chef, Freddy the Yeti, and Abigail the Bird Girl. These playful animations remind viewers that a Coke is a Coke no matter who you are.
Inspired by the 1975 quote from iconic artist Andy Warhol, the closing line of the spot—“We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.”—brings to life the idea that Coke is for everyone.