The goal of this campaign was to get relatable Indians to show why they choose Airbnb and the impact that their home can have on that travel experience.
Varun Raina, Airbnb India marketing manager, said, “Our intention is to let travelers know that there is an Airbnb for everyone. No matter who you are or where you’re traveling to, with Airbnb you will always belong anywhere and everywhere. With this campaign, we wanted to give travelers the impetus to discover new places and explore new cultures on their terms, and that is truly what Airbnb is all about.”
Shuchi Thakur, W+K Delhi Executive Creative Director, said, “When thinking through this campaign, we found a very powerful truth—that an Indian has to go a long way to truly be themselves. And because Airbnb is all about creating a space for the many, we knew this answered a deep motivation for Indian travelers. The creative task was to help the brand find its voice and tell authentic stories.”
The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV, and is the first large-scale integrated campaign that Airbnb has launched across the critical Indian market.