"Wearing Gillian" Explores The Space Between Real And Fake, Art And Ad

W+K London collaborates with award-winning artist Gillian Wearing on a deep fake film.

+LDNDecember 14th 2018

Wieden+Kennedy London has collaborated with Turner Prize-winning artist Gillian Wearing on a unique film for her latest exhibition, Life: Gillian Wearing.

The five-minute film deploys face-swapping Artificial Intelligence technology and offers a candid insight into the celebrated artist. In the film, we hear Gillian talk about herself, but the people onscreen are actors who have the artist’s facial features integrated with their own.

Gillian and W+K London ECD Iain Tait spoke with Fast Company about the collaboration for a story you can read here.

The full film can be viewed as part of Gillian’s exhibition at the Cincinnati Art Museum until Dec 30 2018. Check out the trailer below.

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