We love ‘Toys Aren’t Us’ - can you tell us more about how this project came about?
When we first came to W+K as placements, we were asked “if you could make any project you wanted for £1000, what would you make?” We came up with a ton of ideas, but gravitated towards making a project that would be more personal to us. And that project ultimately became Toys Aren’t Us!
How did you come up with the idea and the name for the project?
It came about after we fell into a nostalgic pinterest rabbit hole of some of our favourite childhood toys from the 90s and 00s. Michelle grew up in Malaysia and Andrea grew up in Hong Kong. But as we were scrolling, we realised all the toys we loved as kids were really westernised. After seeing them spread out so clearly on our screen, we kind of got weirded out by how obsessed we were by these houses, toys and stories that weren’t part of our everyday reality. It made us think about what kind of toys we might’ve wanted to see as kids while we were growing up.
The name for the project then came about after we chatted with our mentors Adam + Will about how toys really impact us as we move into young adulthood. The project just kind of just fell into place.
What was your goal with ‘Toys Aren’t Us’?
Our goal was to have fun reimagining our childhood toys, and to make things our inner child would’ve wanted to play with. Also, we hoped our toys would bring joy and resonate with other East/South East Asian kids too.