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Travel Oregon: The Game

TravelPortland

No need to fear death by dysentery, but watch for truck-stop sushi and wet socks.

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"Travel Oregon: The Game" educates players about different destinations and activities across Oregon, particularly those that take center stage in winter months. We developed the game under license from Houghton Mifflin Harcourt to ensure that it was true to the original experience. We designed the game using the aesthetic of the original, and added some modern twists—station wagons replace oxen, and players can purchase items such as artisanal coffee, snow chains, or a phone charger at the store.

The game takes players through seven travel regions of Oregon, making for a less treacherous trek than the historic route that stretched nearly 2,000 miles from Independence, Missouri. Explorers can start in any part of the state and then continue along a connecting path that loops through Eastern Oregon, Southern Oregon, Portland Region, Oregon Coast, Mt. Hood and Columbia River Gorge, Willamette Valley, and Central Oregon.

We doubled down on nostalgia by creating a cassette tape of the popular soundtrack. Digital advertising and social media drove players to the game and inspired them to start planning their Oregon adventures.

The game garnered national attention and half a million players in a few short months online.