Samsung’s Note series has long been the phone for multitasking business types. But to find a way to grow Samsung’s user base, we had to reframe how people think about it.
Our goal was to get people to see the Note8 as more than a device built for productivity but also as one that’s relatable, personal, and can help express emotions in a new way.
To achieve this, we asked ourselves what the average young person is doing on their phone. And the answer is pretty simple: communicating.
Our phones are how we communicate with each other and express ourselves to the world. The majority of what we do on our phone is interpersonal communication. It started with voice and evolved to text. Now it’s photos, videos, GIFs, drawings, memes, and more.
“A New Way to Communicate” celebrates all the ways that the Samsung Note8 enables people to express themselves.