Powerade’s That’s Some Kind of Power campaign features Earl, a bodega owner with a wild imagination who reminisces about what could have been if he’d had POWERADE back in his day.
Powerade: That’s Some Kind of Power
BeveragesPortland“Power Through” with bodega owner Earl.
AgencyPortland
March 2018
In the film “Ankles,” we go back in time as Earl reimagines his basketball-playing days, harnessing the power of POWERADE to break everyone’s ankles. Literally everyone’s—from the opposing defender to the peanut vendor and anyone in between.
In “Movie,” we see a teen athlete walk into Earl’s bodega to buy a bottle of POWERADE and leave with the owner’s life story of what could have been. Earl, electrified by the power of POWERADE, imagines that he would have been so unstoppable that an epic movie would have been made about him. The film, Glorious Foot, would have had it all: action, suspense, and the greatest ending of all time.
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