Since the March 2011 earthquake, society and culture have undergone rapid changes in Japan. In particular the youth have woken up and are looking to take control of their lives by doing things they are passionate about. Long accepted authorities are now being questioned, and it’s clear that Japan will be a very different nation in the future. Nike launched Own Tomorrow to amplify and draw attention ...

Armed with their Fresh Push Play iPhone App, HIFANA took to the streets of a once again bustling and vibrant Tokyo to sample the city sounds, followed by an electrifying live set at night performed with ...

We set out to feature athletes from across Japan and capture moments of new beginnings—the kind of moments when athletes get a new chance or a fresh start. Sports are full of these instances. We want ...

The Global Ekiden Relay – Run Fwd: is inspired by the most traditional and prestigious marathon relay in Japan, the "Hakone Ekiden," where 20 universities each have 10 elite runners race for ...

With the concept of “one day, 24 hours,” starting in the waking hours, and going through the day and back to sleep, Hifana’s 24H album was born. Hanabeam is the first track off of the album, which ...

I am Japanese. Everything starts now. The world will take notice and doubt will be erased. I am a defender that will attack in a split second. Prayers will be answered. One moment will last for eternity. ...

ABUKU is an art piece W+K Tokyo Lab created for NIKE78, an art project created by Paul Jenkins and inspired by NIKE. Creatives involved received a brand new pair of NIKE shoes and were asked to use sport ...

When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument ...

For the New Year’s Hakone Ekiden marathon relay race, Nike wanted to celebrate the university teams they sponsor.  During the relay, each runner passes the Tasuki, a cloth sash baton, to the next runner. ...

Although Google search can be used on mobile phones, not many people in Japan know it provides the same search quality as using Google search on a PC. To deepen understanding of how useful mobile search ...