September 01, 2015
Korean youth are told that there is one path to succeed. No one realizes how brave, powerful, strong and capable this generation really is. Sport is a way to unleash their potential, find their voice and silence all doubters.
Here's To The Explorers
July 28, 2015
You are an explorer. You don’t go on holiday. You go on adventures. When you get there, you plant your flag. ​​Find the perfect basecamp for your adventure.
Sport Starts Here
April 14, 2015
“LOOP” directed by Eiji Tanigawa, one of the most recognized directors in Japan, highlights a female runner who runs a road that pushes her limits and our imagination. See what her daredevil course ...
You Are Someone's Friend
October 16, 2014
The most important thing you can be is a friend.
Citizen Watches
Chasing Horizons
October 01, 2014
No matter where you are on Earth, the Citizen F100 adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, Citizen, acclaimed documentary director, Tristan ...
When Fun Wins
September 05, 2014
​Korea is one of the most exam-intense countries in the world. A student’s life is centered around the national rankings. The highest score wins. The best grade wins. And everyone else loses. There’s ...
First Step
August 07, 2014
Starring Ayumu Hirano (snow boarder), Sara Takahashi (ski jumper), Naoto Morishige (soccer player), and Suguru Osako (runner), the film encourages youth to take the first step and challenge themselves.
Citizen Watches
Better Starts Now
July 22, 2014
For 84 years since its foundation in 1930, CITIZEN has never stopped moving forward, believing “no matter who you are and what you do, it is always possible to make something better”. Better Starts ...
Gunyari battle
June 01, 2013
"GUNYARI" is a Japanese word to describe the sound of flexibility, twisting or bending, all key attributes of the Nike FREE 5.0. This all-day running event culminated with an amazing performance ...
Make Them Talk
March 06, 2013
This campaign serves to inspire baseball players and youth to not be afraid to stand out as an individual for their hard work and dedication in a culture that focuses on the efforts of a team as a whole. ...