Run The World
March 29, 2018
The people of Shanghai rubbed their eyes in disbelief when they saw a person running on top of a 50 meter tall giant spinning globe. His running made the world go round and as he ran faster the world spun faster. The stunt “Running makes the world go round” marked the launch of Nike’s new running campaign “Choose Go” and introduced Nike Epic React to a wider audience in China.
March 13, 2018
Welcome to Reactland. To communicate the feeling of NIKE REACT technology, we launched an immersive video game experience in-store where people can trial the shoes, transport themselves into the game as ...
BMW Marathon
November 12, 2017
BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In ...
Shanghai Fast
November 01, 2017
The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand ...
Don't Come Back
October 31, 2017
For many Chinese kids who that grow up playing and watching basketball, NBA is a dream too far to reach. Although there are a lot of excellent basketball players in the country, very few of them made it ...
You can't guarantee a win, but you can guarantee a fight.
September 28, 2017
Hong Kongers felt the heat for Rex Tso’s much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest ...
Colonel’s Coffee
August 20, 2017
For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk ...
Badge of Honor
May 20, 2017
In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport ...
I Got Next
April 16, 2017
Celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next.
Go Chill
November 01, 2016
During Single's-Day in China, most brands compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. This year, Corona, ...