In the sixth edition of Motherland – the “Prisons” issue – we explore the relatively unknown world of Indian prisons. We step inside jails across the country to bring readers a first-ever, comprehensive look at the largely unheard of, atypical stories emerging from within these institutions. From tracing the kids who grow up in Tihar Jail, to profiling an imprisoned doctor who has now become ...

IndiGo—the airline that brings you amazing on-time performance, hassle-free service, fabulous in-flight snacks and always affordable fares—introduces another category breakthrough: the world’s first ...

In our fourth issue of Motherland we explore the Northeast, a culturally diverse part of the country, which for many still exists on India's periphery, both literally and figuratively. It's a region in ...

Our third issue of Motherland explores the theme “parties.” We expound on how party plays out in India—from looking at subcultures related to the biggest party, the wedding, to unique expressions ...

Wieden+Kennedy Delhi’s second issue of Motherland explores the theme “stargazing” as something more than backyard astronomy or habitual celebrity voyeurism. For this edition, we look at different ...

Royal Enfields are mechanical motorcycles, handcrafted with love, engineered with purpose and designed with built-in defects that give each machine its own unique character. This film is a tribute ...

Published by Wieden+Kennedy Delhi, Motherland is the first Indian magazine to discard stereotypical ‘general interest’ issues and instead provide an in-depth perspective on trends, issues and ideas ...

IndiGo is a low-cost airline that believes in being affordable, not cheap. Just because people want to save some money doesn’t mean they don’t deserve respect. Respect in the form of service, good ...

The eBay campaign is a parody of the state-run TV channels of the 80s and features two popular news presenters from the time – only this time, instead of reporting the statistical rise of agricultural ...

For its new menu, IndiGo decided to sell together small portions of three different sandwiches in two variants - vegetarian and non-vegetarian. The packaging we designed is a triangular box that can be ...