To acknowledge and celebrate the people we depend on, we helped BMW transform a loving and dedicated father into a superhero in its latest short film.
“Wonder Dad” tells a story about the struggle to balance work and life through our hero, a father.
AgencyShanghai
July 2018
To acknowledge and celebrate the people we depend on, we helped BMW transform a loving and dedicated father into a superhero in its latest short film.
“Wonder Dad” tells a story about the struggle to balance work and life through our hero, a father.
The film features actor Mark Zhao, who plays a parent whose son lovingly watches him deal with the pressure of being a reliable father and a successful businessman.
However, because the son does not fully understand the complexity of his father’s life, he imagines a fantastical world where his father must fight off imaginary villains such as a dark queen, a gang of kung fu fighters and hostile kidnappers in order to spend time with him.
The father ultimately escapes all of them in a dramatic car chase with the help of the new BMW X3.
The film ends with a powerful tribute to modern Chinese achievers, dedicated to "those whose superpower is to always be there for us."
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