Portland
Diet Coke
Tribeca Film Festival
April 26, 2012
To celebrate the sponsorship of one of the most important gatherings of independent filmmakers and fans in the world, Diet Coke launched an innovative, non-traditional campaign throughout Tribeca to the movie-loving people of New York.

Out-of-home billboards were crafted in the language of film—in this case, the screenplay. Posters and wild postings instructed people to tweet the hashtag #ThePosterMadeMeDoIt ...
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New York
ESPN
The Name
April 17, 2012
Meet Michael Jordan, an ordinary man, saddled with a legendary name.
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São Paulo
Levi's
A Roof For My Country
January 18, 2012
Levi's partnered with non-government organization "A Roof For My Country", to build four houses in one of Sao Paulo's poorest districts. In exchange, the first forty pioneers that joined received a ticket to the sold out Planeta Terra music festival. Levi's gave the incentive and the tools, the pioneers did the rest. Now, four families will live a better tomorrow.
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London
Arla Foods
Listen Up Hedgehogs
February 28, 2012
Who knew hedgehogs are lactose intolerant?
Enter the ‘hedgehog world’- including a tiny supermarket packed full of miniature products, and various ‘dream sequences’ showing what the hedgehog would wish for in a perfect dairy - filled world - a creamy coffee latte in a Parisian café, or a campfire scenario, savouring freshly toasted, buttery crumpets. The resolution is that with Lactofree, ...
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Amsterdam
Beeline
Here Is Now Everywhere
March 05, 2012
Beeline’s Unlimited Mobile Internet tariff lets consumer do more, wherever they are, so ‘here’ is not confined by a physical space anymore. The ‘Here is now everywhere’ campaign consists of TV, OOH, print, point of sale and online banners. Beeline wants to empower consumers to live life to the fullest. Instead of being restricted to their own region, with the Unlimited Mobile Internet tariff ...
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Delhi
HCL Technologies
The Employees First Effect
April 06, 2012
When faced with one of the toughest recessions in recent history, HCL Technologies turned its organization upside down and became one of the fastest growing companies in the world. At HCL, this movement is called “Employees First” and HCL believes that it is the only path to strong, sustainable growth in these turbulent times.
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Shanghai
Nike
Be Amazing
February 29, 2012
Nike wanted to inspire more Chinese girls to participate in sport, so we launched a campaign throughout China on Women's Day (March, 8) to show girls how amazing they could become through sport.
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Tokyo
Nike
Free Face
April 20, 2012
To illustrate the unrivaled flexibility of the new NIKE FREE footwear, we launched a web application that allows you to bend, twist and control the NIKE FREE using the power of your face. The stronger your expression, the harder the show works.
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