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Patrick Cahalan
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W+K Work
Old Spice
Don't Smell Yourself Short
February 01, 2017
Old Spice’s Legendary Man returns armed with the valuable life experience that comes with exploding in a rocket car and being financially crippled by whale sunglasses. According to his new adventures, ...
 
Old Spice
Stay Unforsweatable
September 13, 2016
Never let sweat, logic, horrible ideas, a raging sense of individualism or bees get in the way of hard work.
 
Old Spice
Horrifying Mutant Nightmare Abomination (Remix)
June 01, 2016
Sometimes when two commercials love each other very much, they get together and spawn a radioactive garbage fire that spews flaming jellied gasoline everywhere and kills all the grass in your yard. Long ...
 
Old Spice
Dream Runner
May 11, 2016
Finally, a reason to exercise that does not involve gold medals, self-esteem, or better health!

Introducing "Dream Runner", because if you can run it, you can own it.
 
Secret
Stress Tested for Women
April 11, 2016
Most “norms” tell millennial women there is still stuff that they shouldn’t do. But as any modern woman will tell you, that’s crazy.

We wanted to celebrate young women pushing boundaries and ...
 
Old Spice
The Hardest Working Collection
January 05, 2016
The new Old Spice Hardest Working Collection enables men to achieve legendary status by pushing beyond their limits. In fact, limits don’t even exist anymore. They died in an unfortunate rocket car ...
 
Old Spice
Make A Smellmitment
August 04, 2015
Two iconic Old Spice egos battle it out in their own respective ways and worlds to determine which scent is better.
 
Old Spice
Muscle Surprise
June 30, 2015
Muscle Surprise is Old Spice’s invitation to look deep inside yourself, to the very core of your being, and take stock of the delicate fabric of life and banana bread. We may not all have actual miniature ...
 
WeightWatchers
All You Can Eat
February 01, 2015
The world of food is out of control. It's time to take it back.
 
WeightWatchers
Help With The Hard Part
November 23, 2014
The world is trying to tell us that losing weight is easy and we know it's not. It's is a lifelong journey that has little to do with our bodies and everything to do with our brains because our relationship ...
 
Nike
LeBron James "Together"
October 29, 2014
LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way.
 
Nike
Never Finished
September 18, 2014
As the flash flood of media hype and hyperbole expands on Sherman’s proclamation, he trains his butt off to live up to it. Not only do his words set the bar and at a near impossible height for himself, ...
 
Nike
Paul George
August 07, 2014
Without the setbacks, the comebacks aren't as sweet. Just do it.
 
Nike
The Baddest
June 26, 2014
In the NBA, the best comes and goes. The best can change every year. But the baddest? That’s a title for life. And that’s what Kevin Durant has.
 
Nike
Made By Kobe
March 05, 2014
Kobe Bryant is the da Vinci of basketball, if da Vinci were 6'6" and 205 pounds of solid brain-muscle. And it’s Kobe’s drive for innovation that makes him reigning king at anything he does. The ...
 
Nike
Training Day
October 27, 2013
Behind every champion there are champions. Join LeBron as he enters his 11th year as a pro.
 
Nike
Twins / Nike Free iD
July 24, 2013
Looks can be deceivingly identical, but identity rarely looks the same. Meet two identical twins, with two unique styles and identities expressed through NIKEiD.
 
Nike
Summer Is Serious
June 27, 2013
When the NBA season ends, Kevin Durant is just getting started. This basketball star has become legendary for taking his game to courts around the country in the off season and now he returns to his hometown ...
 
Nike
Count On Kobe
January 18, 2013
The Count On Kobe campaign compares Kobe Bryant to the dependable truths that keep our world in balance. Angus Wall directed the film to define the statement of Kobe’s consistency all the way from the ...
 
Nike
KD Is Not Nice
December 17, 2012
Everyone agrees that Kevin Durant is the nicest guy in the NBA. But while Kevin Durant the man is remarkably humble, quiet and likable, his on-court performances are merciless, astonishing and utterly ...
 
Southern Comfort
Whatever's Comfortable
August 01, 2012
The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.
 
Heineken
BeerFriender
December 07, 2011
The Heineken BeerTender lets you have the premium experience of pouring fresh Heineken draught beer at home. It’s probably the greatest gift in the world. Secretly, you'd love to buy one for yourself, ...
 
Heineken Light
Occasionally Perfect Billboard
August 23, 2011
It's just an ordinary billboard, nothing special about it. But occasionally, it's perfect. This time in Chicago, the billboard was transformed into it's perfect night with a surprise performance by Canadian ...
 
Heineken Light
Handlebar Moustache
July 14, 2011
Not every occasion is right for a beer that is both premium and light, like Heineken Light, but when it is it has the ability to make those situations even righter.

The second spot in Heineken Light’s ...
 
Jordan Brand
Leroy Smith
June 01, 2009
The story goes that in 10th grade Michael Jordan was cut from his varsity team and that the final spot went to his classmate, a player named Leroy Smith. This failure motivated Jordan to become the greatest ...
 
 
Personal
Work
W+K Photobooth
Hand painted photobooth for the lobby