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Old Spice
Smell Better Than Yourself
September 07, 2011
This campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. With the scents of Old Spice, you can "Smell Better Than Yourself."
 
Old Spice
Scent Vacation
February 07, 2011
The Old Spice Guy, as played by Isaiah Mustafa, is back in a 30-second spot titled, "Scent Vacation." Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, ...
 
Old Spice
NFL
September 08, 2010
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant ...
 
Old Spice
Digital Response
July 14, 2010
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...
 
Old Spice
Questions
July 02, 2010
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully ...
 
Old Spice
Love Punch
June 16, 2010
Old Spice is making it easier for guys to “love punch” their dads on Father’s Day with a series of humorous e-cards, available through the Facebook fan page.
 
Old Spice
Smell Like A Man, Man
February 09, 2010
We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.” ...
 
Nike
Nike Pro Combat
September 10, 2009
Nike was launching a new protective base layer product into the market called Pro Combat. Where our competitors were positioning their equivalent product as protective, our strategy was to position the ...